Kidz initially began working with Chapman Entertainment in January 2008, where they were responsible for 28 Eastern Europe countries including Croatia, Czech Republic, Slovakia, Hungary, Poland, Romania, Russia and Ukraine.
As a result of the recent appointment in Scandinavia, the firm's portfolio will now also include Denmark, Sweden, Norway and Finland.
Roary and Fifi have strong licensing partners in Scandinavia for master toy, DVD and publishing. One of the key objectives for Kidz Entertainment is to build upon the existing success by expanding the licensing programme. The company has also been tasked with delivering marketing campaigns for both brands.
Val Fry, director of licensing at Chapman commented: “Scandinavia is a very important territory for us and we hope that the appointment of Kidz Entertainment as our local agent will secure further pro-active local brand development.”
Morten Geschwendtner, director of Kidtz Entertainment added: "I am very excited about extending the partnership to Scandinavia - marketing initiatives for both brands are due to roll out this Autumn and we will be looking to secure long term deals with both current and new partners."