Chapman Entertainment has made sweeping changes at its London office, affecting its licensing, marketing, production and finance teams, resulting in a significant number of redundancies.
While creative director Keith Chapman and finance director Andrew Haydon will remain with the company, fellow co-founder and MD, Greg Lynn will move on to explore other interests.
Valerie Fry will become commercial director, with responsibility for licensing and marketing. She will be supported by Clare Wiggins, head of marketing and live events, and Samantha Clapham, product development executive.
Chapman will also look to appoint a licensing and marketing agent.
Emily Whinnett will continue as director of production and will manage the final stages of filming across both Little Charley Bear and Raa Raa the Noisy Lion, ahead of delivery to CBeebies later this year and in 2012.
The finance team will continue to be led by Erin Duffy in the short term, with the support of Agnieszka Earl. Emma Way will remain as legal affairs manager, and Suzanne Rivers will continue in a wider role as office manager, also taking on other responsibilities at Chapman Entertainment.
Keith Chapman said: “We are devastated to have to let go so many first class people who have contributed so much to our growth and success over the years. I can’t thank them enough for all they have done. But with soaring costs and challenging trading conditions, we’ve been forced to make these tough decisions.
"However, Charley and Raa Raa both show extremely positive early signs, and with Roary just launched into the US through Toys R Us, with a major roll-out in early 2012, the future is looking bright.”