Spearmark has secured a deal with Chapman Entertainment to produce kids products based on new brand Raa Raa the Noisy Lion.
Spearmark will offer a collection including lunch bags, plastic bottles, melamine bowls, tumblers and plate sets. The lighting products will feature grab 'n glows, glitter lamps, bedside lamps, pendant lampshades, push lights plus much more. The line is set to hit shelves in autumn/winter 2012.
Valerie Fry, Chapman Entertainment commercial director, commented: "Spearmark is well established at retail and has a very strong design team, so we are confident that they are the perfect partner for Raa Raa the Noisy Lion."
Martin Withers, Spearmark commercial director, added: "We are delighted to be working with Chapman once again on such an exciting license. Raa Raa looks set to be a great success and is a fantastic addition to our pre-school product offer."