Chapman Entertainment is targeting 6,000 nurseries in the UK in a promotion which will see them be sent free DVDs of Fifi and the Flowertots and Roary the Racing Car from now until October 19th.
Hidden inside 30 special DVDs will be a 'golden ticket'. Once uncovered, the owned of the ticket will receive and exclusive Fifi and Roary goodie bag.
In addition, British pre-schools will also receive two large wall charts with counting and alphabet tools.
Melissa Brown, director of marketing at Chapman, said: "We are excited to bring smiles to children's faces with these great Fifi and Roary DVDs. They have excellent educational messages, as well as being a lot of fun for pre-schoolers."