Chapman launches Little Charley Bear app - Licensing.biz

Chapman launches Little Charley Bear app

Match and Play free mobile app now available for iPhone, iPod Touch and iPad.
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Chapman Entertainment is moving its new pre-school brand Little Charley Bear into the fast growing app space.

Match and Play has been built by Studio Liddell. It asks children to select their favourite adventures and join Little Charley Bear in his imaginary worlds - such as flying a plane, on safari, at the race track and at the circus.

In addition, it features clips and music, as well as the voice of Charley, James Corden.

Children can just double click to select an adventure, watch the clip, drag and drop Little Charley Bear's props, then play the scene.

There will also be regular updates which feature a further six themes, with more apps due for launch later in the year.

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Little Charley Bear

Little Charley Bear ? the latest pre-school property from Chapman ? is enjoying a strong start to 2012, thanks to buoyant viewing figures, critical acclaim and a steadily expanding licensing presence.

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