Chapman Entertainment is launching a five-year partnership to provide educational content for pre-schoolers through Memory4Teachers.
The national campaign will see the distribution of over 750,000 memory sticks to teachers across the country.
The memory sticks will come pre-loaded with an interactive control panel, various educational resources and software applications. These will provide teachers with functions such as a diary, timetable and lesson plans, while the educational content will now include Fifi and the Flowertots and Roary the Racing Car activity materials and learning tools for pre-schoolers.
"Memory4Teachers provides a great way for us to have direct access to children aged two to six by delivering Fifi and Roary educational resources directly into the hands of pre-school and nursery teachers throughout the country," said Melissa Brown, director of marketing at Chapman.
"As part of this five-year deal, we will also look to provide content for all of our new shows moving forward including Little Charley Bear and Rah Rah The Noisy Lion."