Chapman strengthens Little Charley Bear line-up - Licensing.biz

Chapman strengthens Little Charley Bear line-up

William Lamb Footwear and International Greetings are the latest licensees to sign the pre-school property.
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William Lamb will be launching a new Little Charley Bear range in autumn/winter 2011, which will include shoes, sandals, trainers, slippers, 3D slippers, boots, wellingtons and jelly shoes.

Sandra Vanstan, licensing manager, William Lamb commented: “We are delighted to be supporting Chapman again with Little Charley Bear, the mix of this adorable bear and his wonderful world of imagination with the clever narrations by James Corden are sure to be a winner.”

International Greetings will be launching Little Charley Bear products in spring 2012 including complete art packs, poster art sets, chunky crayons and colouring wheels, with prices starting at £1.

Valerie Fry, director of licensing, Chapman Entertainment said: “New licensees for Little Charley Bear keep on rolling in – we can bear-ly contain our excitement. There is a great buzz in the industry about the brand, which is simply brilliant.

"William Lamb Footwear and International Greetings are committed partners, and we’re very pleased to be working with them on Little Charley Bear.”

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