Chapman takes Fifi on media tour - Licensing.biz

Chapman takes Fifi on media tour

New characters, Buttercup and Daisy, introduced to journalists to give third series a boost.
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To celebrate the launch of the third series of Fifi and the Flowertots on Five's Milkshake on May 1st, Chapman took some of the characters on a tour of key publishing houses in London last week.

New characters Buttercup and Daisy made their first public appearance, helping to launch Flowertot Friday on Milkshake. The special 13 x ten-minute episodes will be airing each Friday on Five.

The tour included an overall brand presentation and sneak preview of the first episode.

Greg Lynn, executive producer and MD of Chapman, said: "We had a fantastic response, especially to the cupcakes we provided. The tour gave us an opportunity to introduce the new characters and build relationships which will ultimately enhance our brand awareness around the new series launch."

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