Chapman teams with Ethos

New licensee to develop first ever toiletries lines for Fifi and Roary characters.
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Chapman Entertainment has added to the licensing programme for both Fifi and the Flowertots and Roary the Racing Car - appointing Ethos Concepts to produce a range of toiletries.

The deal will see Fifi and Roary toiletries and toothbrushes hitting retail in time for Christmas. Products will include manual and electric brushes, soaps, shampoos, shower gel and bubble bath, with prices ranging from £1 up to £8 for a gift set.

"Ethos' enthusiasm and commitment to our brands has been outstanding," said Natasha Dyson, head of licensing at Chapman. "The new product range looks amazing and we are very excited to work with a licensee whose parent company has such a strong client base [Transport for London, Sainsbury's, Disney Store and British Airways]."

Armen Saboonchian, MD of Ethos, added: "Fifi and Roary are two exciting and fun brands and our team is ecstatic to be able to design, manufacture and distribute toiletry ranges for both. We value our association with Chapman Entertainment whom we hold in very high esteem."


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