With the property having launched on Nick Jr in Benelux at the end of March, Chapman Entertainment has appointed Telescreen as the licensing agent for Roary the Racing Car in the region.
Bandai has already snapped up the master toy licence and Telescreen is set to expand the licensing programme and incorporate further categories.
Val Fry, licensing director at Chapman, commented: "Telescreen is a leading licensing agency in Benelux and has the experience and know-how to help place Roary in pole position in these territories."
Hanny Brands, Benelux licensing director at Telescreen, added: "Roary is a beautiful pre-school series of which all of us at Telescreen believe is a fantastic brand for the development of a fun and high quality merchandising program: a valuable addition to Telescreen's licensing catalogue."
Since launching in the UK in May last year, Roary has built up 31 British licensees and the TV series has been sosld to 60 territories.