Chapman Entertainment's latest pre-school animation, Little Charley Bear, has been performing strongly in both its timeslots since launch on Cbeebies earlier this month.
The show launched on the channel on January 10th, achieving 1.4 million unique viewers in its first week. An average audience of 248,000 individuals watched in each time slot at 9.30am and 1.30pm.
Notably, the show is outperforming both timeslots, particularly at 1.30pm where Little Charley Bear has achieved an average audience share of 23.4 per cent of housewives with children aged 0-3 and kids aged 4-6, compared with the timeslot average of 16.7 per cent.
Little Charley Bear was also the number one pre-school show on the Cbeebies player.
Vivid has produced a wide range of toys, due to hit retail from July.
"We are ecstatic that audiences are tuning in and falling in love with Little Charley Bear," said Keith Chapman, creative director at Chapman Entertainment. "We are immensely proud of this new property and we are equally excited to showcase our new toy rangr for the first time with Vivid at Toy Fair."
Emma Sherski, marketing and licensing director at Vivid, added: "We have never had such a response to a pre-school toy range so far in advance of it hitting shelves. We always hoped Little Charley Bear would capture the hearts and minds of pre-schoolers and are already experiencing high levels of demand for the toys, even before launch."