Chapman Entertainment's pre-school character Fifi Forget-Me-Not has been chosen as the 2009 pre-school ambassador for Jeans for Genes Day on Friday October 2nd.
The day is an annual fundraising event where millions of children and adults across the UK make a small donation to wear their jeans to work or school.
The money raised funds vital care and support for children and families affected by genetic disorders, as well as research into the causes and cures of these conditions.
"We are pleased to work with Jeans for Genes to raise awareness and funding for such a good cause," said Greg Lynn, MD of Chapman. "Fifi loves to wear her denim outfits and we hope she can encourage pre-schoolers across the country to join in the fun on October 2nd."
For more information on Jeans for Genes Day, click here.