October’s NPD data has shown Roary to be the fastest growing pre-school boys brand year-to-date. The brand has experienced a 131 per cent growth over Apparel foecasts for the third quarter, resulting in the property outperforming forecasts by 53 per cent in the last two quarters across all licensing categories.
Since its launch in November 2007, the Roary website has had a 59 per cent increase in the number of international visitors to the site, rising to 17,200.
The licensing programme has attracted deals with 32 licensees in the UK and is sold internationally to over 110 countries.
Following the launch of Fifi and the Flowertots in 2005, the property has continues to enjoy steady growth in 2008 and remains the number one firl’s pre-school brand in the UK for plush and puzzles.
Fifi outdoor toys sales are up year-on-year by 207 per cent and sales of apparel for Q3 have risen by 14 per cent compared to the same period in 2007.
The Fifi brand now has over 50 UK licensees signed up and has been sold onto 166 territories worldwide.
The two brands together now have 22 products in the top 100 best-selling pre-school products.
Andrew Haydon, commercial and financial director at Chapman Entertainment said: “ The success we are achieving in these difficult times is a testament to the fantastic production and brand values of both properties.
“Despite the current market conditions, we have maintained high expectations for the brands and by the focussed efforts of our great team we believe we can continue to strengthen our market position.”