Chapman Entertainment will be putting on a special show featuring its Roary the Racing Car character at Gateshead's Metrocentre during half term next week.
Mechanico Fantastico will run five times on Wednesday October 28th - at 11am, noon, 1pm, 2pm and 3pm.
"Keeping young children entertained while shopping can be challenging," said Nikki Grass, director of marketing at Chapman. "The Roary stage show is a great way for parents to spend quality time with their children, and provide them with a fun and interactive activity, which we hope will make shopping more exciting for the whole family.
"As well as the exciting song and dance routines, Roary the Racing Car will provide fun lessons about road safety," Grass added.