Chapman Entertainment's Roary the Racing Car was the number one boys pre-school DVD in March, buoyed by the character's appearance at the Grand Prix in Melbourne.
In the lead up to the event, Funtastic also reported a significant uplift in toy sales, following the launch of the new series featuring Craig Lowndes - the Supercar driver who voices Conrod - on ABC1 and ABC2.
Chapman and Magna Home Entertainment launched the new DVD, Meet Conrod the V8, at a VIP Roary Pit Zone Party at Albert Park, Australia. The event saw over 400 VIPs - including Neighbours actor Stefan Dennis and singer Brian McFadden (pictured) - and their children meet co-creator Keith Chapman and Lowndes.
The Pit Zone included interactive games, Roary races, competitions, face painting, plus a photo zone with Roary and Big Chris.
"The GP partnership has been extremely successful and we were really pleased to see so many kids and parents alike enjoying themselves at the Roary Pit Zone," said Keith Chapman.