Chapman's Roary set for Silverstone appearance - Licensing.biz

Chapman's Roary set for Silverstone appearance

Character to appear as part of the AA weekend.
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Chapman Entertainment's Roary the Racing Car and Big Chris characters will be appearing at this weekend's Silverstone Classic.

The characters will be appearing as part of AA World, with young visitors given the chance to meet Roary and Big Chris in the AA big top and cut their racing-driver teeth on a Roary push car inflatable racing track.

A live Roary the Racing Car stage show will also take place on the Sunday.

"AA World is all about getting the whole family involved with driving, so linking up with Roary and his friends provides us with a fantastic way to engage with youngsters through characters they know and love," said the AA's Marcus Thompson.

Chloe Wilcock, head of marketing at Chapman, added: "Kids adore Roary so his appearance at the Silverstone Classic is sure to prove very popular and will really bring the event alive for little ones."

Click here to see a special video of Big Chris and Roary.

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