Character World brings forward launch of Frozen line

Firm also expanding existing product range to meet demand.
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Bedroom textiles and accessories specialist, Character World is bringing forward the launch of its Frozen range, as well as expanding the products on offer due to demand.

The firm will introduce ten new products to the existing range, due to hit retail in time for Christmas 2014.

The range began with a single duvet set, but due to the popularity of the product, the business has created several new lines including fresh duvet designs, beanbags, curtains, rugs, fleeces, cuddle robes, cushions and a junior bedding bundle.

Character World is also in the early stages of planning a completely new range for 2015.

"Frozen gained momentum extremely quickly and has become a huge global success following the release of the movie," said Tim Kilby, brand director at Character World.

"At Character World, our Frozen duvet set has been a top seller for us this year. Consumers and retailers are now demanding a large selection of additional products which is why we've been working on a much larger collection for a/w 2014.

"It's important that the needs of our retailers and consumers are being fulfilled which is why we're continually evolving and updating our product ranges."


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