Character World debuts Care Bears bedding - Licensing.biz

Character World debuts Care Bears bedding

The line will launch exclusively for a month in Toy R Us stores in March, before being rolled out to retailers across the UK.
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Character World is set to launch an exclusive line of Care Bears bedding and accessories.

The collection spans duvet covers, fleece blankets, cushions and bean bags.

The line will debut exclusively for a month in Toy R Us stores in March, before being rolled out to retailers across the UK.

Care Bears is experiencing a resurgence in popularity following the Care Bears and Cousins Netflix series, which premiered in 140 countries in November 2015.

 “It’s fantastic to be creating a new range for such a well-loved brand with a global fan base," said Tim Kilby, brand director of Character World.

"The Netflix revival means the property continues to appeal to new audiences. Parents remember playing with Care Bears themselves and their children are now also developing a real attachment to the brand.

“There’s been lots of excitement about the release of the new TV series and I can see Care Bears remaining a firm favourite. With the 35th anniversary of Care Bears in 2017, we’re expecting big things for this brand.”

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