Character World enters the world of 3D - Licensing.biz

Character World enters the world of 3D

The firm has teamed up with the University of Manchester to produce a range of 3D Spider-Man bed linen.
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The new product range uses an innovative digital processing and printing technique, which incorporates 3D and 2D imagery, meaning that with normal viewing, a Spider-man image can be seen, but when 3D glasses are worn, the third dimension becomes apparent.

The design technology, developed by textiles research at the University of Manchester’s School of Materials and Tri-D Textiles, a Manchester-based company formed by two former textiles lecturers.

The range will feature exclusively in the autumn/winter Argos catalogue.

Danny Schweiger, director at Character World, said: “This new product range is a first for Character World and I’m confident our innovative design will fly off the shelves.

"It looks fantastic without the glasses and even better with them when the final dimension is revealed. We are planning to apply this technique to other characters that we licensed in the near future.”

Head of the University of Manchester’s School of Materials, Professor Robert Young commented: “This has been an excellent opportunity for the university and Tri-D Textiles. We’ve broken dimensional shackles to create dynamic imagery on textiles. We’ll be working with Character World to bring more innovations to the market.”

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