Character World extends Disney partnership - Licensing.biz

Character World extends Disney partnership

Firm bags new three-year deal to produce bedroom products for entire range of Disney and Pixar movie franchises.
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Character World has extended its partnership with Disney, adding another three years which will see it produce bedroom products for the entire range of Disney and Disney-Pixar franchises.

The firm will continue to design and manufacture Disney-branded goods including duvets, curtains, fleece blankets and bedroom furniture. It has recently invested in a 2,500 ft showroom to display its Disney range to retailers.

New designs due to launch in 2011 will cover Cars 2 and Winnie the Pooh, plus Phineas and Ferb.

"This is strategically a very important partnership for Character World," said Danny Schweiger, joint MD. "We've become the major player in the UK Disney home licensed merchandise category, and the new three-year deal is a commitment on both sides to continue a very successful relationship with a formula that works exceptionally well.

"Our Disney partnership is something we are tremendously proud of as a business. Thanks to every single Character World employee, we've met and exceeded sales targets and have ambitious plans to continue doing so."

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