Character World goes to the movies

Bedroom ranges for hit films on the way after deals with LucasFilm and Marvel.
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Licensed household textile firm, Character World has won a quartet of licences to produce bedroom ranges for some of 2008’s key movies.

The company signed a deal with LucasFilm to design lines for Indiana Jones and the Kingdom of the Crystal Skull and Star Wars: Clone Wars, the new animated TV series. In addition, following an agreement with Marvel it will produce Hulk and Iron Man ranges.

Character World’s in-house design team will now get to work on single and double duvet covers, fleece blankets, blinds, ponchos and bean bags. They will feature such characters as Anakin, Obi-Wan Kenobe, Indiana Jones and Bruce Banner. Items will be available in stores across the UK including Woolworths, Tesco, Debenhams, Littlewoods/Shop Direct, Argos and Express Gifts.

“2008 looks set to be a big year for family movies and our products will have a far reaching appeal to small children through to teenagers,” said Danny Schweiger, MD at Character World. “Over the last five years comic book movies such as Spider-Man have been incredibly successful. With the release of these blockbuster movies our ranges will fly off the shelves.”

Character World already produces items featuring Barbie, Disney Princess, Roary the Racing Car, High School Musical, Thomas, Dora the Explorer and The Simpsons.

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Character World

Character World started off with the signing of a single deal with Lucas Entertainment to design, manufacture and sell official Star Wars Episode 1 bedding and other textile goods in 1998.

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