Character World named Business Partner of the Year by Walt Disney Company - Licensing.biz

Character World named Business Partner of the Year by Walt Disney Company

Accolade picked up at Disney's UK & Ireland Licensee Awards 2014.
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Homewares and textiles specialist Character World is celebrating after scooping an accolade at The Walt Disney Company UK & Ireland 2014 Licensee Awards.

Character World was named Business Partner of the Year at the awards ceremony, which celebrated excellence in licensing for Disney.

The award was in recognition of a leading licensing business that has had a decade long relationship with Disney. A firm favourite in the licensed bedding industry for 16 years, Character World’s Frozen product ranges flew off the shelves last year in a number of retailers across the UK. The firm also introduced a premium sub brand, Kip & Sew, and launched a new, luxury collection, Disney Gold Label.

Danny Schweiger, joint managing director of Character World, said: “It’s fantastic to pick up this prestigious award on behalf of the whole team at Character World. There was strong competition from a number of leading licensees to win the award so this is a real testament to the hard work and dedication of everyone in the business.

“We’ve experienced an exciting period of growth in the last year and we are very much looking forward to an exciting future.”

The shortlist and winners for each category were decided by a panel of senior Disney executives, who based their decisions on various relevant criteria including consumer engagement, product innovation, cross-category approach and communication across multiple platforms.

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