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Character World unveils Disney Gold Label - Licensing.biz

Character World unveils Disney Gold Label

New premium sub brand, Kip & Sew, will be home of luxury collection.
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Character World has introduced a premium sub brand - Kip & Sew - to launch a new luxury collection in collaboration with Disney.

The high-end Disney Gold Label range will feature Mickey Mouse's iconic silhouette on products including a pashmina, scarf, blanket and cushion in either 100 per cent finest cashmere or a luxury blend of lambs wool and angora.

"This collaboration with Disney marks our first foray into the premium market and we're delighted to count Kip & Sew amongst the creative brands that have been inspired by the pop culture icon, Mickey Mouse," said Karen Creed-Stephenson, creative and product director at Character World and Kip & Sew.

"Our new collaboration with Disney has come off the back of months of careful research, planning and preparation and fits in perfectly with our high-end drive, allowing us to unlock a number of new retail opportunities.

"The products are finished expertly in Great Britain by Begg & Co, utilising its 150 years of expert craftsmanship to deliver products of the highest quality. We're confident the range will be a success and plan to expand our Kip & Sew lines further over the next few months."

Liz Shortreed, director, fashion and home at The Walt Disney Company, UK & Ireland, added: "For decades now, Disney has been setting and inspiring style trends and we're delighted to be expanding our existing relationship with Character World with this new and premium Kip & Sew Disney Gold Label collection, which will appeal to style conscious adults who have grown up with Disney."

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