Cherokee heads to India

Tie up with Arvind Mills sees apparel and home brand make in-roads into new territory.
Author:
Publish date:
Social count:
0

The Cherokee brand is to make its debut in India following a multi-year agreement between the licensor and the country's largest textlle company and retailer, Arvind Mills.

The deal covers a wide range of categories including men's, women's and children's clothing, footwear, accessories and home amongst other categories.

"We are very excited to have the opportunity to licence the Cherokee brand for India," said Sanjay Lalbhai, chairman and MD of Arvind Mills. "Cherokee is one of the fastest growing brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment, we are confident that Cherokee will be one of the largest family lifestyle brands across India."

Mark Nawrocki, senior VP at Cherokee, added: "There is no better partner in India who understands both our branding and retail as Arvind. Through their Megamart store division, it is one of the largest clothing retailers in India, and their planned roll out for Cherokee in both free standing Cherokee Stores, as well as their wholesale business, establishes the right model for success."

The Cherokee brand is now licensed in 28 major countries, with the firm continuing to look for the right partners in available markets throughout the world.

Related

0 WWE Shop logo.jpg

WWE Shop heads to India

‘We are excited to give our fans in India the chance to express their passion for WWE through a new e-commerce experience at WWEShop.in,’ says WWE’s Casey Collins.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.