CHF Entertainment partners with iChild for Pip Ahoy pre-school activity

The company has been tasked with creating a variety of education resources and activities based on the show’s characters and storylines.
Author:
Publish date:
Social count:
0
pipahoy.jpg

CHF Entertainment has appointed iChild to promote its new pre-school animation, Pip Ahoy to over two million families through its iChild network.

The company has been tasked with creating a variety of education resources and activities based on the show’s characters and storylines.

iChild will then bring these to its online platform, designed to help the brand engage with parents, teachers, carers and children by developing activities in line with the Early Years Foundation Stage national curriculum in England.

In its partnership, iChild will also be launching a competition among nursery and pre-schools to win a visit from Stacey Solomon (who recently lent her voice to the show's theme tune) and the Pip costume character.

“We are delighted to be working closely with iChild to launch Pip Ahoy in to the pre-school education sector,” said Simon Hall, managing director at CHF Entertainment.

The firm will also be producing a selection of Pip Ahoy nursery packs featuring lesson plans, activity books and stickers with more activity planned throughout the year.

“The company has already had a great deal of success launching brands such as Peppa Pig, Roary the Racing Car and Fifi and the Flowertots into this sector and we are looking forward to seeing Pip Ahoy continue in their footsteps.”

Phil Bird, managing director of iChild, added: “We work with our team of education consultants, teahcers, marketing consultations and children’s designers to ensure that brands are able to engage effectively with parents, teachers, carers and children."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.