Chico Chihuahua heading to Europe - Licensing.biz

Chico Chihuahua heading to Europe

Bridging Brands appointed as exclusive agent for Benelux.
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Mexican internet brand Chico Chihuahua has appointed Bridging Brands as its exclusive agent for the Benelux region.

The creator of the brand believes that its success in Mexico shows it can be a hit in other international markets, and will be looking to move into more European territories in the short-term.

"We are thrilled to start this relationship with Bridging Brands and look forward to working closely with them to develop Chico Chihuahua consumer products for this territory," said the brand's creator Mrs Ruiz.

"Chico Chihuahua is catching the attention of Mexican kids and tweens because of the fresh humour and bright design. The success in Mexican tourist spots has shown us the great potential of our brand in international markets."

Milo Extercatte, Bridging Brands principal, added: "From a design standpoint, the style guide is outstanding and suitable for many product categories."

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