Children's author Todd Parr makes apparel move

New line of tees, fleeces and dresses for kids launching via Nordstrom.
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Artist Todd Parr has teamed up with SupperTime Entertainment to launch a new line of kids' clothes including t-shirts, fleeces and dresses.

Marketed under the brand Planet Color by Todd Parr, the apparel will be available exclusively at department stores via Nordstrom. The collection is from US manufacturer Jen's Ideas, which has been producing apparel for over five years.

Parr has written and illustrated more than 30 children's books. The merchandise brand will look to capitalise on the author's key attributes - bringing fun, self confidence and good values to kids, using bold colours and quirky humour.

"We think Planet Color puts all of Todd's sensibilities under one banner and will strike a responsive chord in both kids and parents who want more 'feel good' and positive messages," said SupperTime president, Gerry Renert. "Our positioning line: 'Peace. Love. Color' is meant to reflect the brand's key values."

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