Chorion boosts global exec team

Two new hires strengthen licensor.
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Chorion is expanding its executive team and further strengthening its global brand and licensing capabilities, hiring two senior execs.

Tamra Knepfer has been named as executive VP brand management and marketing, while Steve Cipolla takes on the role of executive VP global licensing and sales.

Knepfer will be responsible for overseeing brand strategy, marketing and creative for Chorion's brands worldwide. She has almost 20 years of experience in consumer products, marketing and licensing in the children's entertainment industry.

She was most recently at Rodale, working on publishing brands including Men's Health and Prevention. Knepfer has also enjoyed stints at American Greetings Properties, Sesame Workshop and The Walt Disney Company.

Meanwhile, Cipolla was most recently VP and general manager of ESPN Consumer Products, where he built the licensed and direct marketing departments within ESPN and launched global merchandising initiatives for ESPN and X Games franchises.



Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.

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