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Chorion bumps up excitement for Mr Men Show - Licensing.biz

Chorion bumps up excitement for Mr Men Show

Episodes to air at Brand Licensing Europe and Mipcom, new licensees being signed up.
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Completed episodes from the new Mr Men Show wil be unveiled to the industry for the first time at this month's Brand Licensing Europe and Mipcom events.

Chorion, which owns the rights to the classic literary brand, has had a busy year readying itself for the relaunch of the Mr Men and Little Miss characters. Fisher-Price is the master toy licensee for the new sketch-style comedy series, which has been created by LA-based Renegade Animation and will air on Cartoon Network in the US and Five in the UK next year.

Visitors to both the shows can expect to preview a number of the new-look characters as they take part in a series of comedy sketches set in the colourful Dillydale.

"We are very excited about the number of enquiries we have been receiving from interested international broadcasters and licensees for The Mr Men Show and our other wonderful children's properties," said Judith Luscombe, head of sales for Europe at Chorion.

"Let's hope we can announce even more high profile partners in key territories following these trade events. Watch this space."

In addition to The Mr Men Show, Chorion will be presenting a strong portfolio of youth brands at Brand Licensing Europe including Noddy, Eric Carle and the brand new animated Famous Five: On the Case, co-produced by Marathon and Disney, which is aimed at children aged seven to 11 and launches on the Disney Channel from spring 2008.

At Mipcom, alongside the Mr Men Show, pre-school favourite Olivia is making the move from Ian Falconer's award-winning books onto the small screen in a new show which combines 3D CGI animation with live action.

A deal is already in place with Nick Jr in the US.

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Chorion

Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.