LeBumbard will be responsible for expanding the presence of Chorion’s properties including Olivia, Mr. Men and Little Miss, Paddington Bear, and Beatrix Potter at US retailers through developing relationships and promotional opportunities with retail buyers and management.
In addition, she will be responsible for exploring direct to retail partnerships.
Prior to joining Chorion, LeBumbard has worked in retail development roles for companies including VIZ Media, Signatures Network, and 4Kids Entertainment.
Robert Traub, SVP licensing, The Americas at Chorion said: “Lauren’s appointment will help fill the needs of our growing licensing business and we are confident that her wealth of experience will help Chorion expand our brands at retail.”
LaBumbard added: “Chorion has an exciting range of quality brands and I look forward to working with the team to explore new business opportunities across the portfolio of properties.”
The new recruit joins the licensing team for the Americas headed by Robert Traub, including Janice Lam - softlines, accessories, online and interactive; Lauren Rabinowitz - homes, social expressions, stationery, confectionery and footwear, Joan Grasso - toys, games, seasonal and publishing, and Rachel Bader - packaged goods, HBA and promotions.