Chorion grows Beatrix Potter apparel lines

Firm inks several new international deals for classic property.
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Chorion's licensing agent in the Nordics - Bulls Press - has secured a major global deal wth H&M for a new line of Beatrix Potter apparel.

The agreement - which does not include China - covers babies bodies, t-shirts and sets, plus girl's products such as nightwear, jewellery, gift boxes, handbags, pens and hair decorations.

The new product will begin rolling out from December and will be available in H&M stores worldwide.

Meanwhile, in the US, Chorion has signed a deal with Headlne Entertainment to produce a line of Beatrix Potter t-shirts. The initial launch will hit Urban Outfitters stores this summer.

"We're excited to introduce a new range of apparel and accessories at leading fashion retailers such as H&M and Urban Outfitters," said Steve Cipolla, EVP global licensing and sales at Chorion. "The Beatrix Potter brand has broad appeal and is much loved across the globe."

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Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.

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