Chorion inks deal with Microsoft

Firm unveils Time For a Story, an interactive storytelling application for pre-schoolers.
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Microsoft has signed a long-term, exclusive distribution licence for use of the application, which will be introduced to the family of services offered to the 17 million plus UK users of Windows Live Messenger.

Time For a Story is an interactive storytelling experience that connects two different PCs through an interactive, animated story featuring characters that can be enjoyed in real time in both locations.

The new tool launched this week with three classic Noddy stories and further characters are expected to follow over the coming months.

The application, owned wholly by Chorion, was developed in conjunction with online creative agency, Digital Outlook, which was also responsible for the Mr Men Show website.

The application is just one of a number of Chorion initiatives to start a year of celebrations for Noddy's 60th anniversary.

Jeff Norton, Chorion's director of brand development said:

"Time for a Story is storytelling for a generation on the move. While communicating online can never replace that magical connection between parents and children when reading a story together, this application enable mums, dads and grandparents who are stuck late at work or perhaps do not live with the child full time to deepen the emotional bonds and help the child's learning and development."

"Naturally, Chorion is delighted to have agreed a long-term exclusive distribution licence with MSN."

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Chorion

Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.

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