Chorion has struck a deal with the largest media group in China, Shanghai Media Group, to jointly develop new animation programmes for children.
The two companies will be creating shows for kids aged between six and 11, with the deal following a series of discussions between SMG and Chorion in Shanghai in February and at Mipcom in Cannes last month.
The deal differs from those struck by other Western media group whose efforts are generally focused on gaining a foothold in the Chinese market. The partnership between Chorion and SMG will bring together the best creative talent in both China and the West to jointly develop properties with worldwide appeal.
The two companies will appoint co-development directors based in New York and Shanghai respectively and conduct creative summits in New York next February and in Shanghai the following June.
"It is always exciting developing new projects, but working with the creative team at SMG makes this a dream initiative," said Chorion chairman Waheed Alli.
Meanwhile, in a separate agreement, SMG is to become Chorion's business partner in China for new pre-school show Olivia.
The programme is expected to generate revenue for Chorion in China from all-round promotion and marketing, home entertainment and branded merchandise. It will begin airing worldwide from spring 2009.
"According to Chinese tradition, pigs are supposed to bring good luck and prosperity," said Wang Lei, deputy director of animation, Drama Center, Shangai Media Group. "The character of Olivia is a willful piglet, but one who we passionately believe will be embraced by audiences in China and bring good fortune to both sides."