Chorion is expanding in the Indian subcontinent, appointing Dream Theatre to handle its Noddy and Mr Men and Little Miss brands.
The Mumbai-based company will be looking after the properties across India, Pakistan, Bangladeshg and Sri Lanka.
For the first time in India, Dream Theatre is planning to introduce Noddy apparel, home furnishings, personal care, school bags, home video and other categories. It will also concentrate on licensing deals and merchandising promos for the Mr Men and Little Miss classic characters.
"Chorion is excited that Dream Theatre is representing our Noddy and Mr Men and Little Miss properties in India," commented Melissa Tinker, SVP licensing Asia Pacific at Chorion.
Jiggy George, founder and CEO of Dream Theatre, added: "We are extremely fortunate to have attracted such big names and properties and the wins have reinforced our aim of creaing and launching some of the most successful partnerships between brands."