Chorion partners with Ty's Toy Box

Deal sees dedicated Olivia online store launching for North America.
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Chorion has secured a deal with leading etailer to launch a dedicated Olivia online store in the US.

The site features new Olivia products including Ty's exclusive personalised t-shirts and Olivia DVDs. In addition, the new range of TV tie-in books from Simon & Schuster will be available from this month.

In addition, Chorion is also launching an official Olivia website this month for parents and children. The site will feature games, printables and information on Olivia and the TV series.



Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.

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