Chorion has been appointed to represent the licensing rights to Antoine de Saint-Exupéry's literary property The Little Prince in the UK and Eire.
The Little Prince was first published in New York in 1943. A total of 136 million books have been sold worldwide, with 20 million alone in the English language.
Chorion will be representing all licensing and merchandising and promotions based on the classic book property. It will start the search for potential partners at BLE later this month.
"The Little Prince is a perfect addition to our portfolio and we are excited to be working on such a beloved, internationally renowned property," said Bettina Koeckler, senior VP of licensing EMEA at Chorion. "We look forward to building the brand in the UK and bringing new products to the market for all members of the family."