Chorion's Olivia grows in Latin America

Two new licensing agents sign up for territory.
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Chorion is further expanding the reach of its pre-school property Olivia, appointing two new licensing agents in Latin America.

Tycoon Enterprises will represent the licensing and merchandising rights to the brand in Mexico, Central America, Columbia, Venezuela, Ecuador, Chile, Peru and the Caribbean Islands.

Meanwhile, IMC will be covering Argentina, Uruguay, Paraguay and Bolivia.

Olivia is currently on air throughout Latin America on the Disney Channel and both agents will be representing the TV tie-in product for the brand.

"Olivia is proving to be a successful show in Latin America and we are thrilled to bring on board both Tycoon and IMC who have a great track record in the region," said Robert Traub, SVP Licensing the Americas at Chorion. "We look forward to working closely with them to develop Olivia consumer products for these territories."



Since going private last year, Chorion has quietly been building up its portfolio. Now it is ready to shout from the rooftops about its forthcoming line-up, which includes more Noddy activity, as well as the launch of Mr Men and Famous Five projects.

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