Chris Protheroe

CPLG president and group MD sadly passed away on December 28th.
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Chris Protheroe, president and group managing director at CPLG, sadly passed away on December 28th, after losing his battle with cancer over the past six months.

He was 54.

Protheroe was a well-known and much-loved personality in the licensing industry. He spent his early years working for BBC Worldwide, Marvel, Yorkshire TV, Penguin Books and Sony Signatures, where he ran the successful European licensing programme for the FIFA World Cup 1998.

He joined CPLG as head of sport in July 1999, managing the licensing programmes for Euro 2000 and FIFA World Cup 2002.

Protheroe continued to grow CPLG's sports division to include representation of the major UK governing bodies and national football, cricket and rugby teams, as well as St Andrews Links.

He was promoted to president and group managing director in 2010.

He will be remembered fondly for his warmth and sense of humour (and colourful socks, which reflected his positive and optimistic approach to life). He also mentored his staff and colleagues, supporting them to think creatively in their approach to licensing and to grow professionally and personally.

He had a spirit and outlook on life that is rarely matched and his death is a sad loss for his family, friends and colleagues.

The family has requested no flowers please, but donations, if desired, can be made to the Princess Alice Hospice. Please contact CPLG for further details at

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