Chuggington gathers steam in Spain

Local agent Biplano secures a number of new licensees including Random House.
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Ludorum's pre-school property Chuggington is continuing to build up a good head of steam in Spain, with local agent Biplano securing a number of deals across various categories.

Random House has been appointed as publishing partner in the territory, with its initial range of Chuggington story, activity, pop up and novelty books launching in May. A retail promotion in global supermarket chain Carrefour will support the arrival.

Big Picture has also been confirmed as Ludorum's partner for Chuggington home entertainment, with the first DVD titles available from September.

Other licensees joining the programme in Spain include Munecas Saica (outdoor toys/sporting goods), Artesania Cerda (fashion bags, acessories and footwear) and Trudeau (melamine).

Global master toy partner Learning Curve will be launching its Chuggington die-cast toy line in May, followed by its interactive range in September.


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