Cinemas threaten Disney boycott

According to reports, several European cinema chains are threatening to boycott Disney's Alice in Wonderland.
Author:
Publish date:
Social count:
0
454_mypictr_200x200.jpg

According to a report in the FT, the row has broken out over Disney's proposed plans to bring forward the release of the DVD by a month to piggyback the large-screen marketing. Cinemas are concerned that this will affect box-office sales of the film.

"Disney is not keeping its part of the bargain," Youry Bredewold, a representative for Pathe and the Dutch National Board of Cinema Owners commented.

"There is an agreement between movie distributors and cinema owners that there must be a window of at least four months between the cinema release and the DVD release."

He said that cinema chains representing 80 per cent of the Dutch market would not show the film.

"We will lose money due to our decision," he said. "We expected this to become one of the most popular movies of 2010.

"But we decided we need to send a message to the whole industry: if you don't accept our terms we will never show your movies again."

No UK cinema chain has publicly backed a boycott of the film but there is growing concern about the longer-term implications of the possible shortening of the theatrical release window.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.