Classic Media acquires Noddy brand - Licensing.biz

Classic Media acquires Noddy brand

Evergreen property joins firm's portfolio after deal with Chorion.
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Classic Media has picked up the rights to Noddy from Chorion, it has been confirmed.

Part of Enid Blyton's estate, Noddy was seen by many to be the jewel in the crown at Chorion.

"Noddy is a brand with a wonderful heritage and we are pleased that we have found a good home for it with Classic Media," said Mary Durkan, Chorion MD.

Eric Ellenbogen, co-chief executive officer at Classic Media, added: "This is a wonderful addition to our collection of family entertainment. For more than 60 years, Noddy has helped bring the magic of toys to life and we're going to keep passing that along to fans and new generations."

Blyton created Noddy in the book Noddy Goes to Toyland, first published in 1949. The character made its TV debut in 1954 and, in the same year, Noddy in Toyland appeared on the London stage.

The franchise has a programming library consisting of more than 250 episodes, while the latest series is currently seen in over 100 countries. Noddy has also sold more than 250 million books worldwide and has 200 licensees.

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