Classic Media expands global business

Entertainment Rights' US and UK subsidiaries to operate as one entity.
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Classic Media has revealed that the former UK and US subsidiaries of Entertainment Rights will now operate as a unified business under the name of its parent company, following the recent acquisition.

Big Idea, the producer of VeggieTales and a member of the Classic Media group, will continue to operate under its own name.

The first outing for the new-look firm will be next month's Licensing International expo in Las Vegas.

A number of properties will be showcased including Tinga Tinga Tales and Guess with Jess, as well as new licensing, promotional and retail programs for brands such as Postman Pat, The Lone Ranger, Little Golden Books and Where's Waldo?.

Seasonal brands including Casper the Friendly Ghost, Santa Claus is Comin' to Town and Peter Cottontail will also be on show, in addition to Big Idea's VeggieTales.


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