Classic Media gears up for She-Ra's 25th - Licensing.biz

Classic Media gears up for She-Ra's 25th

Mattel to release collectible action figures; original TV series heading to DVD and iTunes.
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Popular 1980s female superhero She-Ra will shortly be back in the limelight, with Classic Media putting plans in place for the character's 25th anniversary.

Since her debut, She-Ra has starred in 93 cartoon episodes, a Christmas special, over 20 Princess of Power book titles, 12 comic books and in six quarterly issues of the Princess of Power Magazine.

As part of the anniversary celebrations, Mattel will be releasing a line of collectibles throughout the year, including a She-Ra action figure.

On top of this, the first season of the Princess of Power series will be released on DVD and through iTunes and Hulu. In addition, for the first time the entire series will release on DVD, with the box set including stickers, an iron-on and an episode guide.

"One of the original female superheroes, She-Ra combines femininity with strength, and in so doing is a timeless symbol of empowerment for women of all ages," said Nicole Blake, EVP of global marketing and consumer products at Classic Media.

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