Classic Media inks Toymaster deal - Licensing.biz

Classic Media inks Toymaster deal

Firm forms retail partnership with independent toy retailers for Postman Pat.
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The promotional Christmas campaign will roll out across 250 of Toymaster’s stores in both the UK and Ireland from today.

Kids will be able to take their Christmas wish list in-store and rely upon Postman Pat to deliver it to Santa in time for Christmas.

The campaign will incorporate Postman Pat SDS brand exposure within Toymaster’s publications, through branded post boxes in-store and online content.

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