Classic Media renews key Postman Pat deals - Licensing.biz

Classic Media renews key Postman Pat deals

Character, VMC, TV Mania and Gemma among partners sealing agreements for brand.
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Classic Media has renewed a number of its licensee agreements for the Postman Pat SDS property.

Among these is Character Options, which has extended its master toy deal for the brand until 2014.

In addition, other licensees which have had their licences renewed include VMC (accessories and dress up), TV Mania UK (apparel), Smiffy's (dress up), Amscan (partywear) and Gemma International (greetings cards). DNC has also come on board for the first time to develop melamine and lunch bag lines.

Meanwhile, the UK's largest theme park - Flamingo Land - has extended its Postman Pat SDS licence following the popularity of the brand's 2009 summer residency. This included meet and greets, special missions and mini shows.

"We are thrilled with the ongoing success of Postman Pat SDS and are very pleased to announce the ongoing status of many of our existing partnerships and to welcome DNC on board," said Claire Shaw, VP of consumer products at Classic Media.

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