Classic Media reveals ambitious plans for Where's Wally? - Licensing.biz

Classic Media reveals ambitious plans for Where's Wally?

With its 25th approaching in 2012, we find out how the firm is looking to grow the brand.
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First published back in 1987, Where’s Wally? – or Where’s Waldo? as it’s known in the US – has notched up sales of over 50 million books worldwide. The series is published in more than 38 countries and has been translated into over 30 languages.

Classic Media purchased the brand in 2007 and, in terms of licensing, it’s only really with the imminent arrival of the 25th anniversary that Where’s Wally? is really beginning to stand up and be counted outside of its traditional publishing stronghold.

To read the full brand profile on Where's Wally?, simply click here.

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Where's Wally?

Classic publishing character Where's Wally? is 25 in 2012 and there are major plans to move the brand further into the licensing arena. We find out more.