Classic Media is joining forces with e-commerce entertainment firm Musictoday to launch ShopWaldo.com.
The official online shopping destination for the brand will give fans the chance to purchase a variety of merchandise, including games, apparel, calendars, Halloween costumes and the complete line of books.
The launch coincides with the release of Where's Waldo? The Fantastic Journey from Ubisoft in the US on Nintendo Wii and DS, plus PC/Mac.
"As the ultimate world traveller, Waldo is notorious for popping up everywhere," said Nicole Blake, senior VP of marketing and consumer products at Classic Media. "Online retail is yet another new territory for Waldo to explore."