Classic Media unveils BLE line-up

Tinga Tinga Tales, Postman Pat and Casper among others to be showcased at Olympia.
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Classic Media's presence at this year's Brand Licensing Europe will be a mix of all-new properties and evergreen brands.

Newcomer to the firm's portfolio, Tinga Tinga Tales will be heavily pushed. Developed for three to five year olds and inspired by African folk tales, the property is based on the Tinga Tinga art style of Tanzania.

The show is produced entirely on location in Kenya by Tiger Aspect Productions, using local artists, musicians and voice talent. It is due to air on Cbeebies in the UK in Q1 2010, followed by its US premiere on Playhouse Disney. Penguin Group has signed up as global master publishing partner, with further deals expected to be announced soon.

Meanwhile, Guess with Jess is hitting Cbeebies this autumn and a cross category licensing and merchandising programme is currently in development for roll out from spring 2010.

Fisher-Price is the master toy licensee and Egmont UK is the master UK publisher.

Postman Pat Special Delivery Service has now been sold into more than 80 territories worldwide. Toy and publishing product is already available in the UK, with the licensing programme currently in development across key international territories. A live theatre tour is being planned for the UK from spring 2010.

Where's Wally? will also form part of the BLE line-up. A retro-inspired range including underwear and tees for 18 to 35 year-olds hit stores earlier this year, following an exclusive high-end apparel launch in London boutique Cockfighter of Bermondsey. A line of apparel, accessories, games and puzzles is also available in the US. The seventh original title in the Where's Waldo? book series - The Incredible Paperchase - is due for release in the UK and US in August.

Finally, Casper's Scare School is a new CGI animated series co-produced by Classic Media, France's MoonScoop and India's DQ Entertainment. It has currently been sold to broadcasters in over 60 territories worldwide.

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