Classic Russian character Maya the Bee returns

Studio 100 International and Rio License announce new partners in key product categories.
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Maya the Bee – “the beloved childhood character of millions in Russia” – is returning as a licence with Studio 100 International and Rio License announcing a line-up of new licensing deals.

The new licensing programme coincides with the re-run of Maya Classic on Karusel channel across Russia. A new Maya 3D series will start on Karusel television in March 2013.

As master toy partner Grand Toys will make feature plush, play-sets, figurines and vehicles, plush, wooden toys and infant toys.

Roman Fedotov, Managing Director at RIO licensing says: “We are very glad that one of the most popular children’s brand that is familiar to us since the times of the Soviet Union is still relevant today. Maya the Bee classic series is one of the most popular children’s programs on Russian TV. And when the 3D-series airs, the audience’s affection for the brand will grow even bigger. Our licensees have designed a wide range of goods that undoubtedly will bring joy to children and their parents. We are looking forward to the premiere of Maya the Bee 3D-series in Spring 2013 and we are absolutely sure that Maya will have a successful future in Russia”.

Sergey Kiselev, president of "Grand Toys" Groups commented: “Grand Toys already has about 15 licensing contracts in its portfolio. But Maya the Bee is the brand we are putting big stakes on. We have every reason to say it is a classic since for many of us this character is a childhood memory and we strongly believe in its success in the Russian market. Our range of Maya the Bee products is impressive: it varies from bath figures to interactive educational games”.

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