Classic video games brand Worms makes licensing move

AT New Media appointed by owner Team 17 to extend iconic property into various categories.
Publish date:
Social count:
1_AT, Worms, small.jpg

The classic video games franchise, Worms, is to become a licensed brand - with AT New Media on board to help move the Team 17-owned property into various categories.

First launched back in 1995, the game has been released on over 20 gaming platforms, selling approximately 30 million retail copies to date. Notably, the Worms brand has sold more video games units, year on year, for the last three years than ever before.

"We are very excited at the prospect of working with licensees, manufacturers and promoters," said Debbie Bestwick, MD and co-founder of Team 17 Software. "The Worms brand has a vast array of cheeky, funny and cute characteristics, which inspires great merchandise design.

"It's something we've always been asked to do and now with the superb success of the Worms brand across social, digital and mobile gaming platforms we have the freedom and flexibility to pursue the opportunity fully."

Simon Kay, business development director at AT New Media, added: "When you realise that Worms does not already have an extensive licensing programme, you are amazed. We are so thrilled to have the opportunity to extend these popular and unique characters into a range of merchandise that ideally suits the consumer market today.

"We certainly envisage the Worms brand being successful in the areas of figurines and accessories, toys, books, plushes, apparel and clothing and even greeting cards."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.